![]() ![]() In most cases, this is the list you’ll move ahead with, although there are some cases in which you would choose to target lower volume search phrases because they are either a) less competitive, or b) a more exact description of what your business is. Note down the search volume for each term on your list.įinally, refine your list down to a smaller set of terms that combine the highest search volume with being most relevant and important for your company. For example, Moz’s Keyword Suggestions tool within Moz Keyword Explorer can help you determine the difference in search volume between two terms like “Mexican restaurant” vs. Next, take your list of keywords and enter them into your choice of free or paid keyword research tools to discover which terms have the highest potential search volume. Your clothing store offers men’s clothing, shoes, jewelry, etc. Your landscaping company offers tree service, landscape design, yard work, etc. ![]() Your HVAC company offers heater repair, air conditioner repair, etc.
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